{"id":19890,"date":"2025-03-16T14:57:45","date_gmt":"2025-03-16T18:57:45","guid":{"rendered":"https:\/\/marktg.ai\/portfolio-items\/marketing-pilote-par-lia-pour-lindustrie-manufacturiere\/"},"modified":"2025-04-04T09:43:46","modified_gmt":"2025-04-04T13:43:46","slug":"marketing-pilote-par-lia-pour-lindustrie-manufacturiere","status":"publish","type":"avada_portfolio","link":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-lindustrie-manufacturiere\/","title":{"rendered":"Marketing pilot\u00e9 par l&#8217;IA pour l&#8217;industrie manufacturi\u00e8re"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:97px;--awb-padding-bottom:90px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:24px;--awb-padding-bottom-small:32px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center top;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:3.84%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"480\" title=\"mAI Logo long (1)\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png\" alt class=\"lazyload img-responsive wp-image-17735\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271536%27%20height%3D%27480%27%20viewBox%3D%270%200%201536%20480%27%3E%3Crect%20width%3D%271536%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=66%2C21&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=177%2C55&amp;ssl=1 177w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=200%2C63&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=300%2C94&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=320%2C100&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=400%2C125&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=460%2C144&amp;ssl=1 460w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=500%2C156&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=540%2C169&amp;ssl=1 540w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=600%2C188&amp;ssl=1 600w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=669%2C209&amp;ssl=1 669w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=700%2C219&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=768%2C240&amp;ssl=1 768w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=800%2C250&amp;ssl=1 800w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=940%2C294&amp;ssl=1 940w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=1024%2C320&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=1200%2C375&amp;ssl=1 1200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?w=1536&amp;ssl=1 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-lottie fusion-lottie-1\" data-id=\"1\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/09\/Animation-1727172162035.json\" data-loop=\"0\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player speed=\"1\"><\/lottie-player><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\"><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Transformer le marketing industriel gr\u00e2ce \u00e0 des strat\u00e9gies bas\u00e9es sur l&#8217;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.88;\">L&#8217;<strong>industrie manufacturi\u00e8re \u00e9volue rapidement<\/strong>, n\u00e9cessitant des <strong>prises de d\u00e9cision bas\u00e9es sur les donn\u00e9es, des cha\u00eenes d&#8217;approvisionnement optimis\u00e9es et un marketing B2B hautement cibl\u00e9<\/strong>. L&#8217;IA red\u00e9finit le marketing pour les fabricants en offrant des <strong>analyses pr\u00e9dictives, une g\u00e9n\u00e9ration automatis\u00e9e de leads et des strat\u00e9gies de contenu intelligentes<\/strong>.<\/p><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top:32px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.5;\">Le <b>marketing aliment\u00e9 par l&#8217;IA<\/b> permet aux fabricants de :<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Optimisez la g\u00e9n\u00e9ration de leads B2B<\/b> gr\u00e2ce au ciblage et \u00e0 la segmentation pilot\u00e9s par l&#8217;IA<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>R\u00e9duire les inefficacit\u00e9s marketing gr\u00e2ce \u00e0 l&#8217;<\/b>automatisation et \u00e0 la connaissance des donn\u00e9es<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Am\u00e9liorez l&#8217;engagement des clients<\/b> gr\u00e2ce \u00e0 des campagnes personnalis\u00e9es pilot\u00e9es par l&#8217;IA.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Am\u00e9liorer la visibilit\u00e9 des ventes et de la cha\u00eene d&#8217;approvisionnement<\/b> gr\u00e2ce \u00e0 l&#8217;analyse pr\u00e9dictive<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top:32px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.5;\"><p><b>Stats cl\u00e9s :<\/b><b><br \/>\n<\/b><\/p><\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L <b>&#8216;analyse pr\u00e9dictive<\/b> aliment\u00e9e par l&#8217;IA <b>am\u00e9liore de 35 % les pr\u00e9visions de ventes dans l&#8217;industrie manufacturi\u00e8re<\/b> <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le lead scoring pilot\u00e9 par l&#8217;IA <b>r\u00e9duit le co\u00fbt par acquisition (CPA) jusqu&#8217;\u00e0 40 %<\/b>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> <strong>80 % des clients bancaires pr\u00e9f\u00e8rent les recommandations aliment\u00e9es par l&#8217;IA<\/strong> pour obtenir des informations financi\u00e8res personnalis\u00e9es. <\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"#video\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Voir l&#8217;IA en action<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  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0.04 ;background-size:202%;mix-blend-mode:normal;\"><\/div><div class=\"awb-background-mask\" style=\"background-image:  url();opacity: 0.04 ;transform: scale(1, -1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:35px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">R\u00e9soudre les principaux d\u00e9fis du marketing industriel gr\u00e2ce \u00e0 l&#8217;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Cycles de vente B2B complexes<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les contrats de fabrication n\u00e9cessitent un <b>engagement \u00e0 long terme, l&#8217;\u00e9tablissement de relations et la pr\u00e9sence de multiples parties prenantes.<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;IA permet d&#8217;<b>automatiser le lead nurturing<\/b> et le <b>marketing pr\u00e9dictif bas\u00e9 sur les comptes (ABM)<\/b>.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">G\u00e9n\u00e9ration et qualification de prospects inefficaces<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">La g\u00e9n\u00e9ration de leads B2B traditionnelle <b>repose sur des processus manuels obsol\u00e8tes<\/b>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;<b>\u00e9valuation des prospects et l&#8217;analyse pr\u00e9dictive<\/b> bas\u00e9es sur l&#8217;IA donnent la priorit\u00e9 aux <b>prospects de grande valeur<\/b>.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Transformation num\u00e9rique et marketing omnicanal<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">De nombreux fabricants <b>se d\u00e9battent avec la transformation num\u00e9rique<\/b> et l&#8217;int\u00e9gration de nouveaux canaux de commercialisation.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le <b>SEO, le PPC et l&#8217;email marketing automatis\u00e9<\/b> aliment\u00e9s par l&#8217;IA am\u00e9liorent la pr\u00e9sence num\u00e9rique.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Cr\u00e9ation de contenu pour des publics techniques<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les fabricants doivent communiquer <b>efficacement<\/b> sur les <b>produits complexes et les sp\u00e9cifications techniques<\/b>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;<b>automatisation du contenu<\/b> bas\u00e9e sur l&#8217;IA g\u00e9n\u00e8re efficacement des <b>\u00e9tudes de cas, des livres blancs et des scripts vid\u00e9o<\/b>.<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Laissez l&#8217;IA r\u00e9soudre ces probl\u00e8mes<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-2\" data-id=\"2\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2021\/07\/animated-man-standing.json\" data-loop=\"0\" data-reverse=\"0\" data-speed=\"0.4\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player speed=\"0.4\"><\/lottie-player><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-color:var(--awb-color4);--awb-border-style:dotted;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:6%;--awb-padding-bottom:6%;--awb-padding-top-medium:30px;--awb-padding-bottom-medium:36px;--awb-padding-top-small:30px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Am\u00e9liorez la g\u00e9n\u00e9ration de prospects et les ventes gr\u00e2ce au marketing pilot\u00e9 par l&#8217;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p> Nos <b>solutions pilot\u00e9es par l&#8217;IA<\/b> pour l&#8217;industrie manufacturi\u00e8re aident les marques \u00e0 optimiser la <b>g\u00e9n\u00e9ration de leads, l&#8217;activation des ventes et la pr\u00e9sence num\u00e9rique<\/b>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:6%;--awb-padding-bottom-small:6%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.3;\">Principaux services :<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-icon-on-side content-left fusion-delayed-animation\" style=\"--awb-body-color:var(--awb-color6);--awb-title-color:var(--awb-color5);--awb-iconcolor:var(--awb-color5);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animation-delay=\"500\" data-animationOffset=\"top-mid-of-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-file-powerpoint fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">G\u00e9n\u00e9ration de leads B2B et marketing bas\u00e9 sur les comptes (ABM) aliment\u00e9s par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Cibler les bons acheteurs au bon moment gr\u00e2ce \u00e0 la pr\u00e9cision de l&#8217;IA<\/li>\n<li><strong>Evaluation et segmentation pr\u00e9dictives des prospects bas<\/strong>\u00e9es sur l&#8217;IA<\/li>\n<li><strong>Sensibilisation automatis\u00e9e et maturation des prospects B2B aliment\u00e9e par l&#8217;IA<\/strong><\/li>\n<li><strong>Int\u00e9gration d&#8217;un syst\u00e8me de gestion de la relation client (CRM) aliment\u00e9 par l&#8217;IA pour une meilleure compr\u00e9hension des ventes<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-ad fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Optimisation par l&#039;IA du SEO et du PPC pour l&#039;industrie manufacturi\u00e8re<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Augmenter la visibilit\u00e9 des recherches et la performance des publicit\u00e9s gr\u00e2ce \u00e0 l&#8217;IA<\/li>\n<li><strong>Analyse de l&#8217;intention des mots-cl\u00e9s<\/strong> pilot\u00e9e par l&#8217;IA <strong>pour les produits industriels<\/strong><\/li>\n<li><strong>Optimisation automatis\u00e9e des ench\u00e8res<\/strong> pour les campagnes Google Ads et LinkedIn<\/li>\n<li><strong>Automatisation du r\u00e9f\u00e9rencement et regroupement de contenus<\/strong> pilot\u00e9s par l&#8217;IA<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullseye fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Contenu technique am\u00e9lior\u00e9 par l&#039;IA et leadership \u00e9clair\u00e9<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Automatiser le contenu de haute qualit\u00e9 pour les acheteurs de l&#8217;industrie manufacturi\u00e8re<\/li>\n<li><strong>Blogs techniques, livres blancs et guides de produits<\/strong> g\u00e9n\u00e9r\u00e9s par l&#8217;IA<\/li>\n<li><strong>Sc\u00e9nario vid\u00e9o automatis\u00e9 et visuels am\u00e9lior\u00e9s par l&#8217;IA<\/strong><\/li>\n<li><strong>Traduction et localisation<\/strong> assist\u00e9es par IA pour le marketing mondial<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-parachute-box fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Fid\u00e9lisation des clients et connaissance de la cha\u00eene d&#039;approvisionnement pilot\u00e9es par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Am\u00e9liorer la fid\u00e9lisation des clients B2B et les pr\u00e9visions de ventes gr\u00e2ce \u00e0 l&#8217;IA<\/li>\n<li> <strong> Analyse pr\u00e9dictive <\/strong> aliment\u00e9e par l&#8217;IA <strong> pour la pr\u00e9vision de la demande <\/strong> <\/li>\n<li> <strong> S\u00e9quences d&#8217;e-mails automatis\u00e9es <\/strong> pilot\u00e9es par l&#8217;IA <strong> pour le r\u00e9engagement des clients <\/strong> <\/li>\n<li><strong>  Optimisation automatis\u00e9e de la tarification et de la gestion des stocks  <\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-meh fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">  L&#039;IA conversationnelle et les chatbots d&#039;IA pour la fabrication<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Am\u00e9liorez le support client et les ventes avec des conversations aliment\u00e9es par l&#8217;IA<\/li>\n<li><strong>Chatbots<\/strong> pilot\u00e9s par l&#8217;IA <strong>pour les demandes de renseignements techniques sur les produits et l&#8217;assistance.<\/strong><\/li>\n<li><strong>Demande de devis (RFQ) et qualification des prospects automatis\u00e9es<\/strong><\/li>\n<li><strong>Chat en direct<\/strong> aliment\u00e9 par l&#8217;IA <strong>pour les sites web des fabricants<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Construisons votre strat\u00e9gie de marketing industriel bas\u00e9e sur l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color6);--link_color: var(--awb-color6);--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:30px;--awb-padding-bottom:80px;--awb-padding-left:30px;--awb-padding-bottom-medium:50px;--awb-padding-bottom-small:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top-small:0px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:4.32%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Lire les derni\u00e8res nouvelles<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:0px;width:100%;max-width:80px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color3);border-color:var(--awb-color3);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.96%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-medium-alternate fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-rollover\" data-pages=\"1\"><article id=\"blog-1-post-21275\" class=\"fusion-post-medium-alternate post-21275 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee tag-fabrication\">\n<div class=\"fusion-date-and-formats\"><div class=\"fusion-date-box updated\"><span class=\"fusion-date\">22<\/span><span class=\"fusion-month-year\">10, 2025<\/span><\/div><div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div><\/div>\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2.jpg?resize=320%2C202&#038;ssl=1\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"ai driven marketing for manufacturing by marktgAI\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271536%27%20height%3D%271024%27%20viewBox%3D%270%200%201536%201024%27%3E%3Crect%20width%3D%271536%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2-320x202.jpg\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2.jpg?resize=320%2C202&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2.jpg?zoom=2&amp;resize=320%2C202&amp;ssl=1 640w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2.jpg?resize=700%2C441&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2.jpg?zoom=3&amp;resize=320%2C202&amp;ssl=1 960w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/marktg.ai\/fr\/22\/10\/2025\/le-marketing-manufacturier-a-lere-de-lia-passer-du-distributeur-au-numerique\/\">Le marketing manufacturier \u00e0 l\u2019\u00e8re de l\u2019IA : passer du distributeur au num\u00e9rique<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-Powered-Manufacturing-Marketing-by-marktgAI-2.jpg?fit=1536%2C1024&ssl=1\" data-options=\"\" data-id=\"21275\" data-rel=\"iLightbox[gallery]\" data-title=\"AI Powered Manufacturing Marketing by marktgAI\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/marktg.ai\/fr\/22\/10\/2025\/le-marketing-manufacturier-a-lere-de-lia-passer-du-distributeur-au-numerique\/\" aria-label=\"Le marketing manufacturier \u00e0 l\u2019\u00e8re de l\u2019IA : passer du distributeur au num\u00e9rique\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\">Le marketing manufacturier \u00e0 l\u2019\u00e8re de l\u2019IA : passer du distributeur au num\u00e9rique<\/h2><div class=\"fusion-post-content-container\"><p>Introduction : le virage num\u00e9rique du marketing industriel Le secteur manufacturier entre dans une nouvelle \u00e8re \u2014 fond\u00e9e sur la pr\u00e9cision, la donn\u00e9e et la croissance num\u00e9rique. Les salons professionnels, les catalogues imprim\u00e9s et les relations avec les distributeurs ne suffisent plus \u00e0 eux seuls \u00e0 maintenir[...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<article id=\"blog-1-post-20832\" class=\"fusion-post-medium-alternate post-20832 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee tag-fabrication\">\n<div class=\"fusion-date-and-formats\"><div class=\"fusion-date-box updated\"><span class=\"fusion-date\">30<\/span><span class=\"fusion-month-year\">06, 2025<\/span><\/div><div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div><\/div>\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI.jpg?resize=320%2C202&#038;ssl=1\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"AI in Manufacturing by marktgAI\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%271024%27%20viewBox%3D%270%200%201024%201024%27%3E%3Crect%20width%3D%271024%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI-320x202.jpg\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI.jpg?resize=320%2C202&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI.jpg?zoom=2&amp;resize=320%2C202&amp;ssl=1 640w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI.jpg?resize=700%2C441&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI.jpg?zoom=3&amp;resize=320%2C202&amp;ssl=1 960w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/marktg.ai\/fr\/30\/06\/2025\/comment-le-contenu-alimente-par-lia-aide-les-marques-manufacturieres-a-rationaliser-les-cycles-de-vente-et-a-stimuler-lengagement\/\">Comment le contenu aliment\u00e9 par l&#8217;IA aide les marques manufacturi\u00e8res \u00e0 rationaliser les cycles de vente et \u00e0 stimuler l&#8217;engagement<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/06\/AI-in-Manufacturing-by-marktgAI.jpg?fit=1024%2C1024&ssl=1\" data-options=\"\" data-id=\"20832\" data-rel=\"iLightbox[gallery]\" data-title=\"AI in Manufacturing by marktgAI\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/marktg.ai\/fr\/30\/06\/2025\/comment-le-contenu-alimente-par-lia-aide-les-marques-manufacturieres-a-rationaliser-les-cycles-de-vente-et-a-stimuler-lengagement\/\" aria-label=\"Comment le contenu aliment\u00e9 par l&#8217;IA aide les marques manufacturi\u00e8res \u00e0 rationaliser les cycles de vente et \u00e0 stimuler l&#8217;engagement\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\">Comment le contenu aliment\u00e9 par l&#8217;IA aide les marques manufacturi\u00e8res \u00e0 rationaliser les cycles de vente et \u00e0 stimuler l&#8217;engagement<\/h2><div class=\"fusion-post-content-container\"><p>L'industrie manufacturi\u00e8re a toujours privil\u00e9gi\u00e9 l'efficacit\u00e9 et l'innovation dans les ateliers. Il est temps d'adopter le m\u00eame \u00e9tat d'esprit dans le domaine du marketing. Dans un monde o\u00f9 les cycles de vente B2B sont longs et techniques, et o\u00f9 les parties prenantes sont nombreuses, les approches traditionnelles[...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<article id=\"blog-1-post-19414\" class=\"fusion-post-medium-alternate post-19414 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee tag-ai-fr tag-fabrication\">\n<div class=\"fusion-date-and-formats\"><div class=\"fusion-date-box updated\"><span class=\"fusion-date\">13<\/span><span class=\"fusion-month-year\">01, 2025<\/span><\/div><div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div><\/div>\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI.webp?resize=320%2C202&#038;ssl=1\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"AI-Driven Marketing for the Manufacturing Industry by marktgAI\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%271024%27%20viewBox%3D%270%200%201024%201024%27%3E%3Crect%20width%3D%271024%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI-320x202.webp\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI.webp?resize=320%2C202&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI.webp?zoom=2&amp;resize=320%2C202&amp;ssl=1 640w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI.webp?resize=700%2C441&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI.webp?zoom=3&amp;resize=320%2C202&amp;ssl=1 960w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/marktg.ai\/fr\/13\/01\/2025\/le-marketing-pilote-par-lia-un-changement-de-donne-pour-lindustrie-manufacturiere\/\">Le marketing pilot\u00e9 par l&#8217;IA : Un changement de donne pour l&#8217;industrie manufacturi\u00e8re<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Manufacturing-Industry-by-marktgAI.webp?fit=1024%2C1024&ssl=1\" data-options=\"\" data-id=\"19414\" data-rel=\"iLightbox[gallery]\" data-title=\"AI-Driven Marketing for the Manufacturing Industry by marktgAI\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/marktg.ai\/fr\/13\/01\/2025\/le-marketing-pilote-par-lia-un-changement-de-donne-pour-lindustrie-manufacturiere\/\" aria-label=\"Le marketing pilot\u00e9 par l&#8217;IA : Un changement de donne pour l&#8217;industrie manufacturi\u00e8re\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\">Le marketing pilot\u00e9 par l&#8217;IA : Un changement de donne pour l&#8217;industrie manufacturi\u00e8re<\/h2><div class=\"fusion-post-content-container\"><p>Dans le paysage manufacturier actuel, qui \u00e9volue rapidement, l'innovation ne se limite pas \u00e0 ce qui se passe dans l'atelier. Le marketing doit lui aussi s'adapter pour suivre le rythme de l'\u00e8re num\u00e9rique. Le marketing pilot\u00e9 par l'IA permet non seulement de relever des d\u00e9fis de longue[...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vid\u00e9o\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color4);--link_color: var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:96px;--awb-padding-bottom:96px;--awb-background-color:var(--awb-color6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Regardez : Comment l&#8217;IA am\u00e9liore le <span style=\"color: var(--awb-color1);\">marketing pour les fabricants <\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><p><strong>Principaux enseignements<\/strong><\/p>\n<\/div><ul style=\"--awb-item-padding-top:2px;--awb-iconcolor:var(--awb-color4);--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-7 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>  La g\u00e9n\u00e9ration de leads aliment\u00e9e par l&#8217;IA augmente les taux de conversion B2B<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>  L&#8217;automatisation des contenus pilot\u00e9e par l&#8217;IA am\u00e9liore la narration technique<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Applications concr\u00e8tes de<\/b> l&#8217;IA dans le marketing industriel<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p><strong>Questions de l&#8217;enqu\u00eate :  <\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"cFagRorhaqY\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/www.youtube.com\/watch?v=cFagRorhaqY\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">S&#8217;abonner pour recevoir plus d&#8217;informations sur le marketing de l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 100px );margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column\" style=\"--awb-padding-top-small:60px;--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-margin-bottom-small:40px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.spotify\" href=\"#\"><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0OXmWlOhugg01HhFPPgMr5?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"512\" height=\"512\" title=\"clipart1711928\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?fit=512%2C512&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png\" alt class=\"lazyload img-responsive wp-image-18983\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27512%27%20height%3D%27512%27%20viewBox%3D%270%200%20512%20512%27%3E%3Crect%20width%3D%27512%27%20height%3D%27512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=66%2C66&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=416%2C416&amp;ssl=1 416w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?w=512&amp;ssl=1 512w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 512px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-no-small-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">\u00c9coutez : Comment l&#8217;IA r\u00e9volutionne le marketing industriel B2B<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-16 fusion-no-small-visibility fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\"><b>Points forts du podcast<\/b><\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;\"><ul>\n<li><strong>Personnalisation et automatisation pilot\u00e9es par l&#8217;IA<\/strong> dans le marketing B2B<\/li>\n<li><strong>Comment l&#8217;IA am\u00e9liore l&#8217;aide \u00e0 la vente pour les fabricants<\/strong><\/li>\n<li><strong>Strat\u00e9gies de mise \u00e0 l&#8217;\u00e9chelle de la transformation num\u00e9rique gr\u00e2ce \u00e0 l&#8217;IA<\/strong><\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/open.spotify.com\/show\/4u6kQA1Clz3IuCjQV182IX\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivez notre podcast sur le marketing de l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 100px );margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"1200\" title=\"AI in Marketing by mAI (1)\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?fit=400%2C1200&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg\" alt class=\"lazyload img-responsive wp-image-18670\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%271200%27%20viewBox%3D%270%200%20400%201200%27%3E%3Crect%20width%3D%27400%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=100%2C300&amp;ssl=1 100w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=200%2C600&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=341%2C1024&amp;ssl=1 341w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?w=400&amp;ssl=1 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column\" style=\"--awb-padding-top-small:60px;--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">L&#8217;IA dans le marketing : Principaux avantages et applications<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color6);\"><p>Principaux enseignements<\/p>\n<\/div><ul style=\"--awb-margin-top:0px;--awb-item-padding-top:2px;--awb-iconcolor:var(--awb-color5);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-8 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> Personnalisation accrue.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Am\u00e9lioration de l&#8217;efficacit\u00e9.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Prise de d\u00e9cision fond\u00e9e sur des donn\u00e9es. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Analyse pr\u00e9dictive.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Optimisation des d\u00e9penses publicitaires.<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/download\/19236\/?tmstv=1730720186\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9chargez l&#8217;infographie compl\u00e8te<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:8%;--awb-padding-top-medium:8%;--awb-padding-bottom-medium:8%;--awb-padding-top-small:8%;--awb-padding-bottom-small:40px;--awb-background-color:#eef2f5;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Guide complet : L&#8217;IA dans le marketing<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Plongez au c\u0153ur de l&#8217;IA marketing gr\u00e2ce \u00e0 notre eBook d\u00e9taill\u00e9. D\u00e9couvrez les principes fondamentaux, les applications cl\u00e9s et les tendances futures de l&#8217;IA dans le secteur du marketing. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/download\/19241\/?tmstv=1730720328\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9chargez le livre \u00e9lectronique gratuit <\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" title=\"Ebooks\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/08\/Ebooks.gif\" alt class=\"lazyload img-responsive wp-image-18494\"\/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-color:var(--awb-color5);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-mid-of-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">L&#8217;IA dans le marketing manufacturier : Les r\u00e9ponses \u00e0 vos questions<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-medium:32px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-right:16px;--awb-margin-bottom:0px;\"><p>Vous trouverez ici les r\u00e9ponses aux questions les plus courantes concernant nos services de marketing pilot\u00e9 par l&#8217;IA. Si votre question n&#8217;y figure pas, veuillez nous contacter pour obtenir de l&#8217;aide.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Parlez \u00e0 un expert en marketing de l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:20px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color1);--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-background-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-divider-color:var(--awb-color5);--awb-divider-hover-color:var(--awb-color5);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color6);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:22px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-19414-1\"><div class=\"fusion-panel panel-default panel-dea28f7d6f395ffa8 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_dea28f7d6f395ffa8\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"dea28f7d6f395ffa8\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19414-1\" data-target=\"#dea28f7d6f395ffa8\" href=\"#dea28f7d6f395ffa8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment l&#039;IA am\u00e9liore-t-elle la g\u00e9n\u00e9ration de leads pour les fabricants ?<\/span><\/a><\/h3><\/div><div id=\"dea28f7d6f395ffa8\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_dea28f7d6f395ffa8\"><div class=\"panel-body toggle-content fusion-clearfix\">L&#8217;IA pr\u00e9dit les comptes de grande valeur et automatise la prise de contact. <\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2cc8bc15415588945 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_2cc8bc15415588945\"><a aria-expanded=\"false\" aria-controls=\"2cc8bc15415588945\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19414-1\" data-target=\"#2cc8bc15415588945\" href=\"#2cc8bc15415588945\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">L&#039;IA peut-elle cr\u00e9er du contenu technique pour l&#039;industrie manufacturi\u00e8re ?  <\/span><\/a><\/h3><\/div><div id=\"2cc8bc15415588945\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2cc8bc15415588945\"><div class=\"panel-body toggle-content fusion-clearfix\">Oui, l&#8217;IA automatise la r\u00e9daction de blogs, de livres blancs et de guides de produits. <\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a762997b7e669db5e fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a762997b7e669db5e\"><a aria-expanded=\"false\" aria-controls=\"a762997b7e669db5e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19414-1\" data-target=\"#a762997b7e669db5e\" href=\"#a762997b7e669db5e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment l&#039;IA aide-t-elle les fabricants \u00e0 am\u00e9liorer leurs campagnes de PPC ?<\/span><\/a><\/h3><\/div><div id=\"a762997b7e669db5e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a762997b7e669db5e\"><div class=\"panel-body toggle-content fusion-clearfix\">L&#8217;IA optimise le ciblage, les ench\u00e8res et l&#8217;analyse de l&#8217;intention des mots cl\u00e9s. <\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-3\" data-id=\"3\" style=\"--awb-margin-bottom:15px;--awb-max-width:70%;--awb-width:100%;\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/Animation-1721296096158.json\" data-loop=\"1\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player loop=\"1\" speed=\"1\"><\/lottie-player><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rationaliser la g\u00e9n\u00e9ration de leads B2B, optimiser les op\u00e9rations et am\u00e9liorer l&#8217;engagement des clients gr\u00e2ce \u00e0 l&#8217;IA<\/p>\n","protected":false},"author":3,"featured_media":19412,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","content-type":"","footnotes":""},"portfolio_category":[397],"portfolio_skills":[332,333],"portfolio_tags":[],"class_list":["post-19890","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-lindustrie","portfolio_skills-css-html-fr","portfolio_skills-javascript-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing pilot\u00e9 par l&#039;IA pour l&#039;industrie manufacturi\u00e8re - marktgAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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