{"id":19884,"date":"2025-03-16T14:10:39","date_gmt":"2025-03-16T18:10:39","guid":{"rendered":"https:\/\/marktg.ai\/portfolio-items\/marketing-pilote-par-lia-pour-le-secteur-des-services-financiers\/"},"modified":"2025-04-04T09:48:12","modified_gmt":"2025-04-04T13:48:12","slug":"marketing-pilote-par-lia-pour-le-secteur-des-services-financiers","status":"publish","type":"avada_portfolio","link":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-secteur-des-services-financiers\/","title":{"rendered":"Marketing pilot\u00e9 par l&#8217;IA pour le secteur des services financiers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:97px;--awb-padding-bottom:90px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:24px;--awb-padding-bottom-small:32px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center top;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:3.84%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"480\" title=\"mAI Logo long (1)\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png\" alt class=\"lazyload img-responsive wp-image-17735\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271536%27%20height%3D%27480%27%20viewBox%3D%270%200%201536%20480%27%3E%3Crect%20width%3D%271536%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=66%2C21&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=177%2C55&amp;ssl=1 177w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=200%2C63&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=300%2C94&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=320%2C100&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=400%2C125&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=460%2C144&amp;ssl=1 460w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=500%2C156&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=540%2C169&amp;ssl=1 540w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=600%2C188&amp;ssl=1 600w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=669%2C209&amp;ssl=1 669w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=700%2C219&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=768%2C240&amp;ssl=1 768w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=800%2C250&amp;ssl=1 800w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=940%2C294&amp;ssl=1 940w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=1024%2C320&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=1200%2C375&amp;ssl=1 1200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?w=1536&amp;ssl=1 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-lottie fusion-lottie-1\" data-id=\"1\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/09\/Animation-1727172162035.json\" data-loop=\"0\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player speed=\"1\"><\/lottie-player><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\"><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Transformer le marketing des services financiers avec des strat\u00e9gies bas\u00e9es sur l&#8217;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.88;\">Le <strong>secteur des services financiers repose sur la confiance, la conformit\u00e9 et la prise de d\u00e9cision fond\u00e9e sur les donn\u00e9es<\/strong>. L&#8217;IA r\u00e9volutionne le marketing pour les banques, les entreprises fintech, les soci\u00e9t\u00e9s de gestion de patrimoine et les prestataires d&#8217;assurance en offrant des <strong>exp\u00e9riences personnalis\u00e9es, la pr\u00e9vention de la fraude et un meilleur engagement des clients<\/strong>.<\/p><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top:32px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.5;\">Le <strong>marketing aliment\u00e9 par l&#8217;IA<\/strong> permet aux institutions financi\u00e8res de :<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Optimisez les co\u00fbts d&#8217;acquisition des clients<\/strong> gr\u00e2ce au ciblage et \u00e0 la segmentation pilot\u00e9s par l&#8217;IA. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Assurer la conformit\u00e9 avec<\/strong> la surveillance r\u00e9glementaire automatis\u00e9e et la d\u00e9tection des fraudes <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Am\u00e9liorez l&#8217;engagement des clients<\/strong> gr\u00e2ce \u00e0 la personnalisation aliment\u00e9e par l&#8217;IA <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Maximisez le retour sur investissement<\/strong> gr\u00e2ce \u00e0 l&#8217;analyse pr\u00e9dictive et \u00e0 l&#8217;automatisation pilot\u00e9e par l&#8217;IA. <\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top:32px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.5;\"><p><b>Stats cl\u00e9s :<\/b><b><br \/>\n<\/b><\/p><\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> La segmentation des clients pilot\u00e9e par l&#8217;IA <strong>augmente la conversion des prospects de 37 %<\/strong> dans les services financiers. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> La d\u00e9tection des fraudes aliment\u00e9e par l&#8217;IA <strong>r\u00e9duit les faux positifs de 25 %<\/strong> tout en am\u00e9liorant la s\u00e9curit\u00e9. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> <strong>80 % des clients bancaires pr\u00e9f\u00e8rent les recommandations aliment\u00e9es par l&#8217;IA<\/strong> pour obtenir des informations financi\u00e8res personnalis\u00e9es. <\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"#video\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Voir l&#8217;IA en action<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  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0.04 ;background-size:202%;mix-blend-mode:normal;\"><\/div><div class=\"awb-background-mask\" style=\"background-image:  url();opacity: 0.04 ;transform: scale(1, -1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:35px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">Relever les d\u00e9fis du marketing financier gr\u00e2ce \u00e0 l&#8217;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Conformit\u00e9 r\u00e9glementaire et s\u00e9curit\u00e9 des donn\u00e9es<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> Les institutions financi\u00e8res doivent respecter des <strong>lois strictes en mati\u00e8re de conformit\u00e9 (GDPR, CCPA, PCI-DSS, FINRA, SEC, FCA, etc.).<\/strong> <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;IA automatise le <strong>contr\u00f4le de la conformit\u00e9 et la gestion s\u00e9curis\u00e9e des donn\u00e9es<\/strong> pour r\u00e9duire les risques. <\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Confiance et engagement des clients<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les consommateurs exigent des marques financi\u00e8res des <strong>interactions s\u00e9curis\u00e9es, transparentes et personnalis\u00e9es<\/strong>. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;IA permet la <strong>pr\u00e9vention de la fraude en temps r\u00e9el, l&#8217;\u00e9valuation de la confiance et l&#8217;engagement hyperpersonnalis\u00e9<\/strong>. <\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Co\u00fbts d&#8217;acquisition des clients \u00e9lev\u00e9s et faibles taux de fid\u00e9lisation<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les services financiers sont confront\u00e9s \u00e0 des <strong>co\u00fbts d&#8217;acquisition croissants<\/strong> et \u00e0 une <strong>faible r\u00e9tention de la valeur du cycle de vie<\/strong>. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;IA optimise le <strong>ciblage des publicit\u00e9s, r\u00e9duit le co\u00fbt total de possession et am\u00e9liore la vente crois\u00e9e et la vente incitative<\/strong>. <\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Des parcours marketing multicanaux complexes<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les clients interagissent avec les marques financi\u00e8res via le <strong>web, les applications mobiles, les e-mails, les chatbots et les agences physiques.<\/strong> <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&#8217;IA cr\u00e9e une <strong>automatisation transparente et omnicanale du marketing pour un engagement accru.<\/strong><\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Laissez l&#8217;IA r\u00e9soudre ces probl\u00e8mes<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-2\" data-id=\"2\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2021\/07\/animated-man-standing.json\" data-loop=\"0\" data-reverse=\"0\" data-speed=\"0.4\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player speed=\"0.4\"><\/lottie-player><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-color:var(--awb-color4);--awb-border-style:dotted;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:6%;--awb-padding-bottom:6%;--awb-padding-top-medium:30px;--awb-padding-bottom-medium:36px;--awb-padding-top-small:30px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Stimulez l&#8217;acquisition et la conformit\u00e9 des clients gr\u00e2ce au marketing financier pilot\u00e9 par l&#8217;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Nos <strong>solutions bas\u00e9es sur l&#8217;IA<\/strong> pour les services financiers am\u00e9liorent l&#8217;<strong>efficacit\u00e9 du marketing, la conformit\u00e9 r\u00e9glementaire et l&#8217;engagement des clients.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:6%;--awb-padding-bottom-small:6%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.3;\">Principaux services :<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-icon-on-side content-left fusion-delayed-animation\" style=\"--awb-body-color:var(--awb-color6);--awb-title-color:var(--awb-color5);--awb-iconcolor:var(--awb-color5);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animation-delay=\"500\" data-animationOffset=\"top-mid-of-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-file-powerpoint fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Personnalisation et segmentation des clients gr\u00e2ce \u00e0 l&#039;IA  <\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Proposez des services financiers sur mesure gr\u00e2ce \u00e0 des informations sur les clients bas\u00e9es sur l&#8217;IA<\/li>\n<li><strong>Segmentation comportementale<\/strong> pilot\u00e9e par l&#8217;IA <strong>pour la gestion de patrimoine, la banque et la fintech.<\/strong><\/li>\n<li><strong>Recommandations personnalis\u00e9es de produits financiers<\/strong> aliment\u00e9es par l&#8217;IA<\/li>\n<li><strong>Personnalisation dynamique du contenu<\/strong> en fonction des comportements financiers en temps r\u00e9el<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-ad fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Publicit\u00e9 num\u00e9rique et recherche payante optimis\u00e9es par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Augmentez votre ROAS et r\u00e9duisez vos co\u00fbts d&#8217;acquisition avec des publicit\u00e9s sociales et PPC aliment\u00e9es par l&#8217;IA<\/li>\n<li><strong>Optimisation des ench\u00e8res en temps r\u00e9el<\/strong> pilot\u00e9e par l&#8217;IA pour le PPC des services financiers<\/li>\n<li><strong>Segmentation automatis\u00e9e de l&#8217;audience<\/strong> pour des campagnes hyper-cibl\u00e9es<\/li>\n<li><strong>Mod\u00e9lisation pr\u00e9dictive de l&#8217;intention du client<\/strong> aliment\u00e9e par l&#8217;IA pour am\u00e9liorer la qualit\u00e9 des prospects<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullseye fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Surveillance de la conformit\u00e9 et gestion des risques pilot\u00e9es par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Garantir la conformit\u00e9 aux r\u00e9glementations financi\u00e8res gr\u00e2ce \u00e0 l&#8217;automatisation de l&#8217;IA  <em><br \/>\n<\/em><\/li>\n<li><strong>V\u00e9rifications automatis\u00e9es de la conformit\u00e9 du contenu \u00e0<\/strong> la FINRA, au GDPR, \u00e0 la CCPA et \u00e0 la PCI-DSS, aliment\u00e9es par l&#8217;IA<\/li>\n<li><strong>D\u00e9tection des fraudes et \u00e9valuation des risques<\/strong> pour pr\u00e9venir les d\u00e9lits financiers<\/li>\n<li><strong>Rapports de conformit\u00e9 automatis\u00e9s<\/strong> aliment\u00e9s par l&#8217;IA pour les campagnes de marketing<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-robot fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">L&#039;IA conversationnelle et les chatbots d&#039;IA pour les services financiers  <\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Am\u00e9liorer le service \u00e0 la client\u00e8le et la conversion des clients potentiels gr\u00e2ce \u00e0 des chatbots dot\u00e9s d&#8217;IA<em><br \/>\n<\/em><\/li>\n<li><strong>Chatbots<\/strong> pilot\u00e9s par l&#8217;IA <strong>pour la banque, les demandes de pr\u00eat, l&#8217;assurance et le conseil patrimonial.<\/strong><strong><br \/>\n<\/strong><\/li>\n<li><strong>Qualification automatis\u00e9e des prospects bas\u00e9e sur l&#8217;intelligence artificielle et int\u00e9gration des clients<\/strong><strong><br \/>\n<\/strong><\/li>\n<li><strong>Alerte \u00e0 la fraude et notifications de s\u00e9curit\u00e9<\/strong> aliment\u00e9es par l&#8217;IA pour les institutions financi\u00e8res<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-chart-pie fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Analyse pilot\u00e9e par l&#039;IA et mod\u00e9lisation pr\u00e9dictive pour les informations financi\u00e8res<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Optimisez vos strat\u00e9gies marketing gr\u00e2ce \u00e0 l&#8217;analyse pr\u00e9dictive aliment\u00e9e par l&#8217;IA&#8221;.<\/li>\n<li><strong>Tableaux de bord de performance marketing en temps r\u00e9el<\/strong> aliment\u00e9s par l&#8217;IA<\/li>\n<li><strong>Mod\u00e8les de pr\u00e9diction du d\u00e9sabonnement<\/strong> pour fid\u00e9liser les clients financiers \u00e0 forte valeur ajout\u00e9e<\/li>\n<li><strong>Pr\u00e9vision de la valeur de la dur\u00e9e de vie des clients (CLV)<\/strong> pilot\u00e9e par l&#8217;IA<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c9laborons votre strat\u00e9gie de marketing financier bas\u00e9e sur l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color6);--link_color: var(--awb-color6);--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:30px;--awb-padding-bottom:80px;--awb-padding-left:30px;--awb-padding-bottom-medium:50px;--awb-padding-bottom-small:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top-small:0px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:4.32%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Lire les derni\u00e8res nouvelles<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:0px;width:100%;max-width:80px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color3);border-color:var(--awb-color3);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.96%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-medium-alternate fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-rollover\" data-pages=\"1\"><article id=\"blog-1-post-21286\" class=\"fusion-post-medium-alternate post-21286 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee tag-finance-fr tag-financial-services-fr\">\n<div class=\"fusion-date-and-formats\"><div class=\"fusion-date-box updated\"><span class=\"fusion-date\">27<\/span><span class=\"fusion-month-year\">10, 2025<\/span><\/div><div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div><\/div>\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI.jpg?resize=320%2C202&#038;ssl=1\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"AI in Financial Services Marekting by marktgAI\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271536%27%20height%3D%271024%27%20viewBox%3D%270%200%201536%201024%27%3E%3Crect%20width%3D%271536%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI-320x202.jpg\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI.jpg?resize=320%2C202&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI.jpg?zoom=2&amp;resize=320%2C202&amp;ssl=1 640w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI.jpg?resize=700%2C441&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI.jpg?zoom=3&amp;resize=320%2C202&amp;ssl=1 960w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/marktg.ai\/fr\/27\/10\/2025\/lia-dans-les-services-financiers-un-marketing-a-grande-echelle-maitrise-et-securise\/\">L\u2019IA dans les services financiers : un marketing \u00e0 grande \u00e9chelle ma\u00eetris\u00e9 et s\u00e9curis\u00e9<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/10\/AI-in-Financial-Services-Marekting-by-marktgAI.jpg?fit=1536%2C1024&ssl=1\" data-options=\"\" data-id=\"21286\" data-rel=\"iLightbox[gallery]\" data-title=\"AI in Financial Services Marekting by marktgAI\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/marktg.ai\/fr\/27\/10\/2025\/lia-dans-les-services-financiers-un-marketing-a-grande-echelle-maitrise-et-securise\/\" aria-label=\"L\u2019IA dans les services financiers : un marketing \u00e0 grande \u00e9chelle ma\u00eetris\u00e9 et s\u00e9curis\u00e9\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\">L\u2019IA dans les services financiers : un marketing \u00e0 grande \u00e9chelle ma\u00eetris\u00e9 et s\u00e9curis\u00e9<\/h2><div class=\"fusion-post-content-container\"><p>\u00a0 Les services financiers adoptent l\u2019intelligence artificielle pour offrir un marketing hypercibl\u00e9 et conforme, sans compromettre la confiance. La solution mAI de marktgAI combine un syst\u00e8me d\u2019exploitation marketing (OS) et un cerveau marketing (Brain) afin de planifier \u2192 ex\u00e9cuter \u2192 mesurer \u2192 optimiser les campagnes dans un[...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<article id=\"blog-1-post-19425\" class=\"fusion-post-medium-alternate post-19425 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee tag-finance-fr tag-financial-services-fr tag-services-financiers\">\n<div class=\"fusion-date-and-formats\"><div class=\"fusion-date-box updated\"><span class=\"fusion-date\">19<\/span><span class=\"fusion-month-year\">01, 2025<\/span><\/div><div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div><\/div>\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry.webp?resize=320%2C202&#038;ssl=1\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"AI Driven Marketing for the Financial Services industry\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%271024%27%20viewBox%3D%270%200%201024%201024%27%3E%3Crect%20width%3D%271024%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry-320x202.webp\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry.webp?resize=320%2C202&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry.webp?zoom=2&amp;resize=320%2C202&amp;ssl=1 640w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry.webp?resize=700%2C441&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry.webp?zoom=3&amp;resize=320%2C202&amp;ssl=1 960w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/marktg.ai\/fr\/19\/01\/2025\/le-marketing-pilote-par-lia-dans-les-services-financiers-transformer-la-strategie-en-2025\/\">Le marketing pilot\u00e9 par l&#8217;IA dans les services financiers : Transformer la strat\u00e9gie en 2025<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/01\/AI-Driven-Marketing-for-the-Financial-Services-industry.webp?fit=1024%2C1024&ssl=1\" data-options=\"\" data-id=\"19425\" data-rel=\"iLightbox[gallery]\" data-title=\"AI Driven Marketing for the Financial Services industry\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/marktg.ai\/fr\/19\/01\/2025\/le-marketing-pilote-par-lia-dans-les-services-financiers-transformer-la-strategie-en-2025\/\" aria-label=\"Le marketing pilot\u00e9 par l&#8217;IA dans les services financiers : Transformer la strat\u00e9gie en 2025\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\">Le marketing pilot\u00e9 par l&#8217;IA dans les services financiers : Transformer la strat\u00e9gie en 2025<\/h2><div class=\"fusion-post-content-container\"><p>Dans le secteur des services financiers, qui \u00e9volue rapidement et qui est tr\u00e8s r\u00e9glement\u00e9, le marketing ne consiste plus seulement \u00e0 atteindre les clients, mais aussi \u00e0 se connecter avec eux \u00e0 un niveau profond\u00e9ment personnel tout en adh\u00e9rant \u00e0 des normes de conformit\u00e9 strictes. Le marketing[...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vid\u00e9o\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color4);--link_color: var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:96px;--awb-padding-bottom:96px;--awb-background-color:var(--awb-color6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Regardez : Comment l&#8217;IA am\u00e9liore le <span style=\"color: var(--awb-color1);\">marketing pour les banques, la Fintech et la gestion de patrimoine <\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><p><strong>Principaux enseignements<\/strong><\/p>\n<\/div><ul style=\"--awb-item-padding-top:2px;--awb-iconcolor:var(--awb-color4);--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-7 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>La segmentation des clients<\/b> aliment\u00e9e par l&#8217;IA <b>augmente la conversion et la fid\u00e9lisation des prospects<\/b><b><br \/>\n<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> L&#8217;IA dans la <b>publicit\u00e9 am\u00e9liore le ROAS tout en garantissant la conformit\u00e9<\/b><b><br \/>\n<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> <b>Applications concr\u00e8tes de<\/b> l&#8217;IA dans le domaine du marketing financier <\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p><strong>Questions de l&#8217;enqu\u00eate :  <\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"b26rwExneiU\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/www.youtube.com\/watch?v=b26rwExneiU\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">S&#8217;abonner pour recevoir plus d&#8217;informations sur le marketing financier de l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 100px );margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column\" style=\"--awb-padding-top-small:60px;--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-margin-bottom-small:40px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.spotify\" href=\"#\"><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1VM7Tlfo4YLYlkVQLsvwpn?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"512\" height=\"512\" title=\"clipart1711928\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?fit=512%2C512&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png\" alt class=\"lazyload img-responsive wp-image-18983\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27512%27%20height%3D%27512%27%20viewBox%3D%270%200%20512%20512%27%3E%3Crect%20width%3D%27512%27%20height%3D%27512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=66%2C66&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=416%2C416&amp;ssl=1 416w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?w=512&amp;ssl=1 512w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 512px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-no-small-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">\u00c9coutez : Comment l&#8217;IA remod\u00e8le le marketing des banques, de la Fintech et de la gestion de patrimoine<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-16 fusion-no-small-visibility fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\"><b>Points forts du podcast<\/b><\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;\"><ul>\n<li><strong>Personnalisation et automatisation pilot\u00e9es par l&#8217;IA<\/strong> dans le marketing financier<\/li>\n<li><strong>Comment l&#8217;IA garantit la conformit\u00e9 tout en optimisant les efforts de marketing<\/strong><strong><br \/>\n<\/strong><\/li>\n<li><strong>Strat\u00e9gies pour am\u00e9liorer l&#8217;engagement des clients financiers gr\u00e2ce \u00e0 l&#8217;IA<\/strong><\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/open.spotify.com\/episode\/1VM7Tlfo4YLYlkVQLsvwpn\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivez notre podcast sur le marketing de l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 100px );margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"1200\" title=\"AI in Marketing by mAI (1)\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?fit=400%2C1200&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg\" alt class=\"lazyload img-responsive wp-image-18670\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%271200%27%20viewBox%3D%270%200%20400%201200%27%3E%3Crect%20width%3D%27400%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=100%2C300&amp;ssl=1 100w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=200%2C600&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=341%2C1024&amp;ssl=1 341w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?w=400&amp;ssl=1 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column\" style=\"--awb-padding-top-small:60px;--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">L&#8217;IA dans le marketing : Principaux avantages et applications<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color6);\"><p>Principaux enseignements<\/p>\n<\/div><ul style=\"--awb-margin-top:0px;--awb-item-padding-top:2px;--awb-iconcolor:var(--awb-color5);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-8 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> Personnalisation accrue.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Am\u00e9lioration de l&#8217;efficacit\u00e9.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Prise de d\u00e9cision fond\u00e9e sur des donn\u00e9es. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Analyse pr\u00e9dictive.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Optimisation des d\u00e9penses publicitaires.<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/download\/19236\/?tmstv=1730720186\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9chargez l&#8217;infographie compl\u00e8te<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:8%;--awb-padding-top-medium:8%;--awb-padding-bottom-medium:8%;--awb-padding-top-small:8%;--awb-padding-bottom-small:40px;--awb-background-color:#eef2f5;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Guide complet : L&#8217;IA dans le marketing<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Plongez au c\u0153ur de l&#8217;IA marketing gr\u00e2ce \u00e0 notre eBook d\u00e9taill\u00e9. D\u00e9couvrez les principes fondamentaux, les applications cl\u00e9s et les tendances futures de l&#8217;IA dans le secteur du marketing. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/download\/19241\/?tmstv=1730720328\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9chargez le livre \u00e9lectronique gratuit <\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" title=\"Ebooks\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/08\/Ebooks.gif\" alt class=\"lazyload img-responsive wp-image-18494\"\/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:5%;--awb-padding-top-medium:8%;--awb-padding-bottom-medium:8%;--awb-padding-top-small:8%;--awb-padding-bottom-small:40px;--awb-background-color:#eef2f5;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Des r\u00e9sultats concrets : L&#8217;IA dans le marketing des services financiers<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-bottom:30px;\"><p><i>La segmentation des clients pilot\u00e9e par l&#8217;IA de marktgAI a augment\u00e9 nos taux de conversion de 50 %.  <\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:0px;\"><p><strong>CMO, Banque num\u00e9rique<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-bottom:30px;\"><p><i>Le ciblage publicitaire pilot\u00e9 par l&#8217;IA nous a permis de r\u00e9duire le CPA de 40 % tout en garantissant la conformit\u00e9.  <\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:0px;\"><p><strong>  Directeur marketing, soci\u00e9t\u00e9 Fintech<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-color:var(--awb-color5);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-mid-of-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-20 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">L&#8217;IA dans le marketing des services financiers : Les r\u00e9ponses \u00e0 vos questions<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-medium:32px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-margin-right:16px;--awb-margin-bottom:0px;\"><p>Vous trouverez ici les r\u00e9ponses aux questions les plus courantes concernant nos services de marketing pilot\u00e9 par l&#8217;IA. Si votre question n&#8217;y figure pas, veuillez nous contacter pour obtenir de l&#8217;aide.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Parlez \u00e0 un expert en marketing de l&#8217;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:20px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color1);--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-background-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-divider-color:var(--awb-color5);--awb-divider-hover-color:var(--awb-color5);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color6);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:22px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-19425-1\"><div class=\"fusion-panel panel-default panel-9443fef348c2401c4 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_9443fef348c2401c4\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"9443fef348c2401c4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19425-1\" data-target=\"#9443fef348c2401c4\" href=\"#9443fef348c2401c4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment l&#039;IA am\u00e9liore-t-elle l&#039;acquisition de clients pour les services financiers ?  <\/span><\/a><\/h3><\/div><div id=\"9443fef348c2401c4\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_9443fef348c2401c4\"><div class=\"panel-body toggle-content fusion-clearfix\">L&#8217;IA optimise le ciblage et la segmentation. <\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0bf9afb89efe89002 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_0bf9afb89efe89002\"><a aria-expanded=\"false\" aria-controls=\"0bf9afb89efe89002\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19425-1\" data-target=\"#0bf9afb89efe89002\" href=\"#0bf9afb89efe89002\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">L&#039;IA peut-elle garantir la conformit\u00e9 du marketing financier ?<\/span><\/a><\/h3><\/div><div id=\"0bf9afb89efe89002\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0bf9afb89efe89002\"><div class=\"panel-body toggle-content fusion-clearfix\">Oui, l&#8217;IA automatise le contr\u00f4le de la conformit\u00e9 des contenus et des campagnes. <\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f0c2fc7fd601e35c1 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f0c2fc7fd601e35c1\"><a aria-expanded=\"false\" aria-controls=\"f0c2fc7fd601e35c1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19425-1\" data-target=\"#f0c2fc7fd601e35c1\" href=\"#f0c2fc7fd601e35c1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment l&#039;IA contribue-t-elle \u00e0 la pr\u00e9vention de la fraude ?<\/span><\/a><\/h3><\/div><div id=\"f0c2fc7fd601e35c1\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f0c2fc7fd601e35c1\"><div class=\"panel-body toggle-content fusion-clearfix\">L&#8217;IA d\u00e9tecte les anomalies et automatise les alertes \u00e0 la fraude. <\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-3\" data-id=\"3\" style=\"--awb-margin-bottom:15px;--awb-max-width:70%;--awb-width:100%;\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/Animation-1721296096158.json\" data-loop=\"1\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player loop=\"1\" speed=\"1\"><\/lottie-player><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9bloquez une croissance aliment\u00e9e par l&#8217;IA<\/p>\n","protected":false},"author":3,"featured_media":19424,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","content-type":"","footnotes":""},"portfolio_category":[397],"portfolio_skills":[332,333],"portfolio_tags":[],"class_list":["post-19884","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-lindustrie","portfolio_skills-css-html-fr","portfolio_skills-javascript-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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