{"id":19867,"date":"2025-03-16T08:14:07","date_gmt":"2025-03-16T12:14:07","guid":{"rendered":"https:\/\/marktg.ai\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/"},"modified":"2025-04-04T09:21:16","modified_gmt":"2025-04-04T13:21:16","slug":"marketing-pilote-par-lia-pour-le-commerce-electronique","status":"publish","type":"avada_portfolio","link":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/","title":{"rendered":"Marketing pilot\u00e9 par l&rsquo;IA pour le commerce \u00e9lectronique"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:97px;--awb-padding-bottom:90px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:24px;--awb-padding-bottom-small:32px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center top;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:3.84%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"480\" title=\"mAI Logo long (1)\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png\" alt class=\"lazyload img-responsive wp-image-17735\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271536%27%20height%3D%27480%27%20viewBox%3D%270%200%201536%20480%27%3E%3Crect%20width%3D%271536%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=66%2C21&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=177%2C55&amp;ssl=1 177w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=200%2C63&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=300%2C94&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=320%2C100&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=400%2C125&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=460%2C144&amp;ssl=1 460w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=500%2C156&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=540%2C169&amp;ssl=1 540w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=600%2C188&amp;ssl=1 600w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=669%2C209&amp;ssl=1 669w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=700%2C219&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=768%2C240&amp;ssl=1 768w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=800%2C250&amp;ssl=1 800w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=940%2C294&amp;ssl=1 940w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=1024%2C320&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?resize=1200%2C375&amp;ssl=1 1200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?w=1536&amp;ssl=1 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-lottie fusion-lottie-1\" data-id=\"1\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/09\/Animation-1727172162035.json\" data-loop=\"0\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player speed=\"1\"><\/lottie-player><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\"><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">R\u00e9volutionner le commerce \u00e9lectronique gr\u00e2ce \u00e0 des strat\u00e9gies bas\u00e9es sur l&rsquo;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.88;\"><span style=\"font-weight: 400;\">Le succ\u00e8s du commerce \u00e9lectronique repose sur <\/span><b>l&rsquo;hyperpersonnalisation, la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es et l&rsquo;optimisation automatis\u00e9e.<\/b><span style=\"font-weight: 400;\">-tous les domaines o\u00f9 l&rsquo;IA se d\u00e9veloppe. AI  <\/span><b>transforme l&rsquo;exp\u00e9rience des clients<\/b><span style=\"font-weight: 400;\"> en pr\u00e9disant les comportements, en automatisant le marketing et en optimisant les d\u00e9penses publicitaires.<\/span><\/p><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top:32px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.5;\"><p><b>Le marketing aliment\u00e9 par l&rsquo;IA<\/b><span style=\"font-weight: 400;\"> permet aux marques de commerce \u00e9lectronique de :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p><\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\"> <\/span><b>Augmentez vos conversions<\/b><span style=\"font-weight: 400;\"> gr\u00e2ce \u00e0 une personnalisation dynamique pilot\u00e9e par l&rsquo;IA<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>R\u00e9duire les abandons de panier<\/b> gr\u00e2ce \u00e0 l&rsquo;analyse pr\u00e9dictive et \u00e0 l&rsquo;automatisation<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Optimisez vos d\u00e9penses publicitaires<\/b> gr\u00e2ce \u00e0 la gestion des ench\u00e8res pilot\u00e9e par l&rsquo;IA<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Am\u00e9liorez la fid\u00e9lisation des clients<\/b> gr\u00e2ce au marketing du cycle de vie aliment\u00e9 par l&rsquo;IA.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top:32px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.5;\"><p><b>Stats cl\u00e9s :<\/b><b><br \/>\n<\/b><\/p><\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>76% des consommateurs attendent des exp\u00e9riences personnalis\u00e9es<\/b> &#8211; l&rsquo;IA aide les marques \u00e0 y r\u00e9pondre.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les recommandations de produits pilot\u00e9es par l&rsquo;IA <b>augmentent la valeur moyenne des commandes de 30 %.<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Des <b>taux de conversion de 20 \u00e0 40 % plus \u00e9lev\u00e9s<\/b> pour les marques qui mettent en \u0153uvre la personnalisation des e-mails par l&rsquo;IA.<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"#video\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Voir l&rsquo;IA en action<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%22120%22%20height%3D%22120%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cg%20clip-path%3D%22url%28%23prefix__clip0_44_400%29%22%20fill%3D%22rgba%2895%2C155%2C38%2C1%29%22%3E%3Cpath%20d%3D%22M4.5%2061.92A1.08%201.08%200%20003.42%2063H4.5v-1.08zM.9%2060.48c.375%200%20.704-.19.898-.48H.002c.194.29.523.48.898.48zM18.9%2061.92A1.08%201.08%200%200017.82%2063h1.08v-1.08zM11.7%2061.92A1.08%201.08%200%200010.62%2063h2.16a1.08%201.08%200%2000-1.08-1.08zM5.58%2063a1.08%201.08%200%2000-1.08-1.08V63h1.08zM15.3%2060.48c.375%200%20.703-.19.898-.48h-1.796c.194.29.523.48.898.48zM8.1%2060.48c.375%200%20.704-.19.898-.48H7.202c.194.29.523.48.898.48zM33.3%2063v-1.08A1.08%201.08%200%200032.22%2063h1.08zM26.1%2061.92A1.08%201.08%200%200025.02%2063h2.16a1.08%201.08%200%2000-1.08-1.08zM19.98%2063a1.08%201.08%200%2000-1.08-1.08V63h1.08zM29.7%2060.48c.375%200%20.704-.19.898-.48h-1.796c.194.29.523.48.898.48zM22.5%2060.48c.375%200%20.703-.19.898-.48h-1.796c.194.29.523.48.898.48zM46.62%2063h1.08v-1.08A1.08%201.08%200%200046.62%2063zM40.5%2061.92A1.08%201.08%200%200039.42%2063h2.16a1.08%201.08%200%2000-1.08-1.08zM34.38%2063a1.08%201.08%200%2000-1.08-1.08V63h1.08zM44.1%2060.48c.375%200%20.705-.19.898-.48h-1.796c.195.29.523.48.898.48zM36.9%2060.48c.375%200%20.705-.19.898-.48h-1.796c.193.29.523.48.898.48zM55.98%2063a1.08%201.08%200%2000-2.16%200h2.16zM48.78%2063a1.08%201.08%200%2000-1.08-1.08V63h1.08zM58.5%2060.48c.375%200%20.704-.19.898-.48h-1.796c.195.29.523.48.898.48zM51.3%2060.48c.375%200%20.705-.19.898-.48h-1.796c.193.29.523.48.898.48zM4.5%2076.32a1.08%201.08%200%2000-1.08%201.08H4.5v-1.08zM3.42%2070.2c0%20.596.484%201.08%201.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM3.42%2063c0%20.596.484%201.08%201.08%201.08V63H3.42zM1.98%2066.6a1.08%201.08%200%2000-1.707-.879c.06.627.125%201.252.204%201.872a1.08%201.08%200%20001.504-.995v.002zM1.38%2072.834c.118.543.245%201.084.377%201.621a1.075%201.075%200%2000-.377-1.621zM18.9%2076.32a1.08%201.08%200%2000-1.08%201.08h1.08v-1.08zM17.82%2070.2c0%20.596.483%201.08%201.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM17.82%2063c0%20.596.483%201.08%201.08%201.08V63h-1.08zM11.7%2076.32a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM12.78%2070.2a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM11.7%2064.08A1.08%201.08%200%200012.78%2063h-2.16c0%20.596.484%201.08%201.08%201.08zM4.5%2076.32v1.08h1.08a1.08%201.08%200%2000-1.08-1.08zM5.58%2070.2a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM5.58%2063H4.5v1.08A1.08%201.08%200%20005.58%2063zM16.38%2066.6a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM16.38%2073.8a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM9.18%2066.6a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM9.18%2073.8a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM33.3%2077.4v-1.08a1.08%201.08%200%2000-1.08%201.08h1.08zM32.22%2070.2c0%20.596.483%201.08%201.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM33.3%2064.08V63h-1.08c0%20.596.483%201.08%201.08%201.08zM26.1%2076.32a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM27.18%2070.2a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM26.1%2064.08A1.08%201.08%200%200027.18%2063h-2.16c0%20.596.483%201.08%201.08%201.08zM18.9%2076.32v1.08h1.08a1.08%201.08%200%2000-1.08-1.08zM19.98%2070.2a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM19.98%2063H18.9v1.08A1.08%201.08%200%200019.98%2063zM30.78%2066.6a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM30.78%2073.8a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM23.58%2066.6a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM23.58%2073.8a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM46.62%2077.4h1.08v-1.08a1.081%201.081%200%2000-1.08%201.08zM46.62%2070.2a1.08%201.08%200%20001.08%201.08v-2.16a1.081%201.081%200%2000-1.08%201.08zM46.62%2063a1.081%201.081%200%20001.08%201.08V63h-1.08zM40.5%2076.32a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM41.58%2070.2a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM40.5%2064.08A1.08%201.08%200%200041.58%2063h-2.16c0%20.596.483%201.08%201.08%201.08zM34.38%2077.4a1.08%201.08%200%2000-1.08-1.08v1.08h1.08zM34.38%2070.2a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM33.3%2064.08A1.08%201.08%200%200034.38%2063H33.3v1.08zM43.02%2066.6a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM43.02%2073.8a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM35.82%2066.6a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM35.82%2073.8a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM54.9%2076.32a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM54.9%2069.12a1.08%201.08%200%20100%202.161%201.08%201.08%200%20000-2.161zM54.9%2064.08A1.08%201.08%200%200055.98%2063h-2.16c0%20.596.484%201.08%201.08%201.08zM48.78%2077.4a1.08%201.08%200%2000-1.08-1.08v1.08h1.08zM48.78%2070.2a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM47.7%2064.08A1.08%201.08%200%200048.78%2063H47.7v1.08zM57.42%2066.6a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM57.42%2073.8a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM52.38%2066.6a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM50.22%2073.8a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM3.42%2077.4c0%20.596.484%201.08%201.08%201.08V77.4H3.42zM18.9%2090.72a1.08%201.08%200%2000-1.08%201.08h1.08v-1.08zM17.82%2084.6c0%20.597.483%201.08%201.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM17.82%2077.4c0%20.596.483%201.08%201.08%201.08V77.4h-1.08zM11.7%2090.72a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM12.78%2084.6a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM11.7%2078.48a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.484%201.08%201.08%201.08zM4.807%2083.564c.216.504.44%201.004.668%201.5a1.082%201.082%200%2000-.668-1.5zM4.5%2078.48a1.08%201.08%200%20001.08-1.08H4.5v1.08zM16.38%2081a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM16.38%2088.2a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM9.18%2081a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM9.18%2088.2a1.08%201.08%200%2000-2.159-.02c.168.315.338.625.51.936.165.104.36.165.569.165a1.08%201.08%200%20001.08-1.08zM33.3%2091.8v-1.08a1.08%201.08%200%2000-1.08%201.08h1.08zM32.22%2084.6c0%20.597.483%201.08%201.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM32.22%2077.4c0%20.596.483%201.08%201.08%201.08V77.4h-1.08zM26.1%2090.72a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM27.18%2084.6a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM26.1%2078.48a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08zM18.9%2090.72v1.08h1.08a1.08%201.08%200%2000-1.08-1.08zM19.98%2084.6a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM19.98%2077.4H18.9v1.08a1.08%201.08%200%20001.08-1.08zM30.78%2081a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM30.78%2088.2a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM23.58%2081a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM23.58%2088.2a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM46.62%2091.8h1.08v-1.08a1.081%201.081%200%2000-1.08%201.08zM46.62%2084.6a1.081%201.081%200%20001.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM46.62%2077.4a1.08%201.08%200%20001.08%201.08V77.4h-1.08zM40.5%2090.72a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM39.42%2084.6a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM40.5%2078.48a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08zM33.3%2090.72v1.08h1.08a1.08%201.08%200%2000-1.08-1.08zM34.38%2084.6a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM34.38%2077.4H33.3v1.08a1.08%201.08%200%20001.08-1.08zM45.18%2081a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM43.02%2088.2a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM35.82%2081a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM35.82%2088.2a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM54.9%2090.72a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM53.82%2084.6a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM54.9%2078.48a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.484%201.08%201.08%201.08zM48.78%2091.8a1.08%201.08%200%2000-1.08-1.08v1.08h1.08zM48.78%2084.6a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM47.7%2078.48a1.08%201.08%200%20001.08-1.08H47.7v1.08zM59.58%2081a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM57.42%2088.2a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM50.22%2081a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM50.22%2088.2a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM17.82%2099c0%20.596.483%201.08%201.08%201.08v-2.16A1.08%201.08%200%200017.82%2099zM17.82%2091.8c0%20.596.483%201.08%201.08%201.08V91.8h-1.08zM11.7%2092.88a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.484%201.08%201.08%201.08zM16.38%2095.4a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM33.3%20106.2v-1.08a1.08%201.08%200%2000-1.08%201.08h1.08zM32.22%2099c0%20.596.483%201.08%201.08%201.08v-2.16A1.08%201.08%200%200032.22%2099zM32.22%2091.8c0%20.596.483%201.08%201.08%201.08V91.8h-1.08zM26.1%20105.12a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM27.18%2099a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM26.1%2092.88a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08zM19.98%2099a1.08%201.08%200%2000-1.08-1.08v2.16A1.08%201.08%200%200019.98%2099zM18.9%2092.88a1.08%201.08%200%20001.08-1.08H18.9v1.08zM30.78%2095.4a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM30.78%20102.6a1.08%201.08%200%2010-2.161.001%201.08%201.08%200%20002.161-.001zM23.58%2095.4a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM23.58%20102.6a1.08%201.08%200%2010-2.16.001%201.08%201.08%200%20002.16-.001zM47.7%20106.2v-1.08a1.08%201.08%200%2000-1.08%201.08h1.08zM46.62%2099a1.08%201.08%200%20001.08%201.08v-2.16A1.08%201.08%200%200046.62%2099zM46.62%2091.8a1.08%201.08%200%20001.08%201.08V91.8h-1.08zM40.5%20105.12a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM41.58%2099a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM40.5%2092.88a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08zM33.3%20105.12v1.08h1.08a1.08%201.08%200%2000-1.08-1.08zM34.38%2099a1.08%201.08%200%2000-1.08-1.08v2.16A1.08%201.08%200%200034.38%2099zM34.38%2091.8H33.3v1.08a1.08%201.08%200%20001.08-1.08zM45.18%2095.4a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM45.18%20102.6a1.08%201.08%200%2010-2.16.001%201.08%201.08%200%20002.16-.001zM37.98%2095.4a1.08%201.08%200%2010-2.161%200%201.08%201.08%200%20002.161%200zM37.98%20102.6a1.08%201.08%200%2010-2.16.001%201.08%201.08%200%20002.16-.001zM54.9%20105.12a1.08%201.08%200%2000-1.08%201.08h2.16a1.08%201.08%200%2000-1.08-1.08zM53.82%2099a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM54.9%2092.88a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.484%201.08%201.08%201.08zM47.7%20105.12v1.08h1.08a1.08%201.08%200%2000-1.08-1.08zM48.78%2099a1.08%201.08%200%2000-1.08-1.08v2.16A1.08%201.08%200%200048.78%2099zM47.7%2092.88a1.08%201.08%200%20001.08-1.08H47.7v1.08zM57.42%2095.4a1.08%201.08%200%20102.161%200%201.08%201.08%200%2000-2.161%200zM57.42%20102.6a1.08%201.08%200%20102.161-.001%201.08%201.08%200%2000-2.161.001zM50.22%2095.4a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM50.22%20102.6a1.08%201.08%200%20102.16-.001%201.08%201.08%200%2000-2.16.001zM32.24%20113.2c.351.184.705.364%201.06.541v-1.421c-.529%200-.968.38-1.06.88zM32.22%20106.2c0%20.596.483%201.08%201.08%201.08v-1.08h-1.08zM26.1%20107.28a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08zM30.78%20109.8a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM46.62%20113.4a1.08%201.08%200%20001.08%201.08v-2.16a1.08%201.08%200%2000-1.08%201.08zM46.62%20106.2a1.08%201.08%200%20001.08%201.08v-1.08h-1.08zM41.58%20113.4a1.08%201.08%200%2010-2.161.001%201.08%201.08%200%20002.161-.001zM40.5%20107.28a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08z%22%2F%3E%3Cpath%20d%3D%22M33.3%20112.32v1.421c.264.13.527.263.793.391a1.08%201.08%200%2000-.793-1.812zM33.3%20107.28a1.08%201.08%200%20001.08-1.08H33.3v1.08zM45.18%20109.8a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM45.18%20117a1.08%201.08%200%2010-1.966.616c.441.129.882.25%201.327.37a1.08%201.08%200%2000.64-.986zM37.98%20109.8a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM54.9%20119.52c-.236%200-.455.076-.632.205.466.045.934.084%201.403.118a1.073%201.073%200%2000-.77-.323H54.9zM53.82%20113.4a1.08%201.08%200%20102.16-.001%201.08%201.08%200%2000-2.16.001zM54.9%20107.28a1.08%201.08%200%20001.08-1.08h-2.16c0%20.596.483%201.08%201.08%201.08zM48.78%20113.4a1.08%201.08%200%2000-1.08-1.08v2.16a1.08%201.08%200%20001.08-1.08zM47.7%20107.28a1.08%201.08%200%20001.08-1.08H47.7v1.08zM59.58%20109.8a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM59.58%20117a1.08%201.08%200%2010-2.16%200%201.08%201.08%200%20002.16%200zM50.22%20109.8a1.08%201.08%200%20102.16-.001%201.08%201.08%200%2000-2.16.001zM50.22%20117a1.08%201.08%200%20102.16%200%201.08%201.08%200%2000-2.16%200zM74.341%2019.8h.72V1.907c-.24-.062-.48-.118-.72-.177v18.072-.002zM67.141%2019.8h.72V.512c-.24-.032-.48-.059-.72-.087V19.8zM60%2019.8h.66V.009c-.219-.002-.439-.01-.66-.01v19.8zM70.741%2019.8h.72V1.098c-.24-.046-.479-.095-.72-.137V19.8zM63.541%2019.8h.72V.152l-.72-.047V19.8zM95.941%2019.8h.72v-7.296c-.24-.186-.479-.372-.72-.552V19.8zM88.741%2019.8h.72V7.723c-.24-.135-.479-.271-.72-.401v12.48-.002zM81.541%2019.8h.72V4.268c-.24-.097-.48-.19-.72-.28V19.8zM92.341%2019.8h.72V9.927c-.24-.16-.479-.32-.72-.473V19.8zM85.141%2019.8h.72V5.847c-.24-.115-.48-.225-.72-.336V19.8zM77.941%2019.8h.72V2.962c-.24-.078-.479-.159-.72-.234V19.8zM103.141%2019.8h.72v-.736a62.632%2062.632%200%2000-.72-.759V19.8zM99.541%2019.8h.72v-4.286c-.238-.216-.479-.427-.72-.64V19.8z%22%2F%3E%3Cpath%20d%3D%22M74.341%2041.325v.075h.72V19.8h-.72v21.525zM67.141%2041.325v.075h.72V19.8h-.72v21.525zM60.66%2041.325V19.8H60v21.6h.66v-.075zM70.741%2041.325v.075h.72V19.8h-.72v21.525zM63.541%2041.325v.075h.72V19.8h-.72v21.525zM95.941%2041.325v.075h.72V19.8h-.72v21.525zM88.741%2041.325v.075h.72V19.8h-.72v21.525zM81.541%2022.05V41.4h.72V19.8h-.72v2.25zM92.341%2041.325v.075h.72V19.8h-.72v21.525zM85.141%2041.325v.075h.72V19.8h-.72v21.525zM77.941%2022.05V41.4h.72V19.8h-.72v2.25zM110.341%2041.4h.72V28.482c-.236-.382-.475-.76-.72-1.136V41.4zM103.141%2022.05V41.4h.72V19.8h-.72v2.25zM113.941%2041.4h.72v-6.177a57.484%2057.484%200%2000-.72-1.523v7.7zM106.741%2041.4h.72V23.293a73.002%2073.002%200%2000-.72-.911V41.4zM99.541%2022.05V41.4h.72V19.8h-.72v2.25z%22%2F%3E%3Cpath%20d%3D%22M75.06%2041.4h-.719V60h.72V41.4zM67.86%2041.4h-.719V60h.72V41.4zM60.66%2043.65V41.4H60V60h.66V43.65zM71.46%2041.4h-.719V60h.72V41.4zM64.26%2041.4h-.719V60h.72V41.4zM96.66%2041.4h-.719V60h.72V41.4zM89.46%2041.4h-.719V60h.72V41.4zM82.26%2043.65V41.4h-.719V60h.72V43.65zM93.06%2041.4h-.719V60h.72V41.4zM85.86%2041.4h-.719V60h.72V41.4zM78.66%2043.65V41.4h-.719V60h.72V43.65zM118.261%2060V45.616a59.776%2059.776%200%2000-.72-2.659V60h.72zM111.061%2041.4h-.72V60h.72V41.4zM103.861%2043.65V41.4h-.72V60h.72V43.65zM114.661%2041.4h-.72V60h.72V41.4zM107.461%2041.4h-.72V60h.72V41.4zM100.261%2043.65V41.4h-.72V60h.72V43.65zM120%20120c-33.138%200-60-26.862-60-60h60v60zM60%2060H0V0c33.138%200%2060%2026.864%2060%2060z%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22prefix__clip0_44_400%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h120v120H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E);opacity: 0.04 ;background-size:202%;mix-blend-mode:normal;\"><\/div><div class=\"awb-background-mask\" style=\"background-image:  url();opacity: 0.04 ;transform: scale(1, -1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:35px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">Relever les d\u00e9fis de la croissance du commerce \u00e9lectronique gr\u00e2ce \u00e0 l&rsquo;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Augmentation des co\u00fbts d&rsquo;acquisition des clients<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les co\u00fbts de la publicit\u00e9 num\u00e9rique augmentent, ce qui rend <b>difficile une expansion rentable<\/b>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&rsquo;IA <b>optimise les ench\u00e8res et le ciblage<\/b> pour <b>r\u00e9duire les co\u00fbts d&rsquo;acquisition des clients (CAC)<\/b>.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Abandon de panier et faible taux de r\u00e9tention<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les marques de commerce \u00e9lectronique perdent <b>plus de 70 % de leurs ventes potentielles<\/b> en raison de l&rsquo;abandon du panier.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&rsquo;IA pr\u00e9dit les <b>d\u00e9clencheurs d&rsquo;abandon<\/b> et <b>automatise les campagnes de r\u00e9cup\u00e9ration<\/b>. <\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">Manque de personnalisation et d&rsquo;engagement<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les clients attendent des <b>recommandations personnalis\u00e9es<\/b>, mais la plupart des marques ont du mal \u00e0 y r\u00e9pondre.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les <b>recommandations de produits<\/b> aliment\u00e9es par l&rsquo;IA <b>et le marketing personnalis\u00e9<\/b> stimulent l&rsquo;engagement.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\">G\u00e9rer les parcours clients omnicanaux<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><ul style=\"--awb-margin-top:0px;--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les acheteurs se d\u00e9placent entre <b>le web, le mobile, le social et l&#8217;email<\/b> avant d&rsquo;acheter.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&rsquo;IA <b>connecte les donn\u00e9es des clients \u00e0 travers les diff\u00e9rents canaux<\/b> pour une <b>exp\u00e9rience d&rsquo;achat transparente<\/b>.<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Laissez l&rsquo;IA r\u00e9soudre ces probl\u00e8mes<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-2\" data-id=\"2\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2021\/07\/animated-man-standing.json\" data-loop=\"0\" data-reverse=\"0\" data-speed=\"0.4\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player speed=\"0.4\"><\/lottie-player><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:2px;--awb-border-color:var(--awb-color4);--awb-border-style:dotted;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:6%;--awb-padding-bottom:6%;--awb-padding-top-medium:30px;--awb-padding-bottom-medium:36px;--awb-padding-top-small:30px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Stimulez les ventes et la fid\u00e9lisation gr\u00e2ce \u00e0 des strat\u00e9gies d&rsquo;e-commerce bas\u00e9es sur l&rsquo;IA<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Nos <b>solutions bas\u00e9es sur l&rsquo;IA<\/b> am\u00e9liorent la <b>personnalisation, l&rsquo;automatisation et l&rsquo;optimisation du<\/b> commerce \u00e9lectronique pour favoriser la croissance du chiffre d&rsquo;affaires.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:6%;--awb-padding-bottom-small:6%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.3;\">Principaux services :<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-icon-on-side content-left fusion-delayed-animation\" style=\"--awb-body-color:var(--awb-color6);--awb-title-color:var(--awb-color5);--awb-iconcolor:var(--awb-color5);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animation-delay=\"500\" data-animationOffset=\"top-mid-of-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-allergies fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Personnalisation et recommandations bas\u00e9es sur l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Montrez le bon produit au bon client au bon moment<\/li>\n<li><strong>Recommandations de produits personnalis\u00e9es<\/strong> pilot\u00e9es par l&rsquo;IA sur site et par e-mail<\/li>\n<li><strong>Tarification dynamique et promotions pilot\u00e9es par l&rsquo;IA <\/strong>en fonction du comportement des acheteurs.<\/li>\n<li><strong>Segmentation des clients aliment\u00e9e par l&rsquo;IA<\/strong> pour des campagnes tr\u00e8s cibl\u00e9es<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-ad fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Publicit\u00e9 en ligne optimis\u00e9e par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Maximisez votre ROAS gr\u00e2ce au ciblage publicitaire et \u00e0 l&rsquo;ench\u00e8re aliment\u00e9s par l&rsquo;IA<\/li>\n<li><strong>Segmentation automatis\u00e9e de l&rsquo;audience<\/strong> pour le ciblage publicitaire<\/li>\n<li><strong>Ajustement des offres en temps r\u00e9el<\/strong> gr\u00e2ce \u00e0 l&rsquo;IA pour optimiser le retour sur investissement<\/li>\n<li> <strong> Cr\u00e9ation d&rsquo;audiences similaires <\/strong>gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullseye fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">R\u00e9tention des clients et marketing du cycle de vie pilot\u00e9s par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li><em>\u00ab\u00a0R\u00e9duire le taux de d\u00e9sabonnement et augmenter les achats r\u00e9p\u00e9t\u00e9s gr\u00e2ce \u00e0 l&rsquo;IA\u00a0\u00bb<\/em><em><br \/>\n<\/em><\/li>\n<li><strong>Campagnes de r\u00e9cup\u00e9ration des paniers abandonn\u00e9s<\/strong> aliment\u00e9es par l&rsquo;IA<strong><br \/>\n<\/strong><\/li>\n<li><strong>Engagement post-achat automatis\u00e9<\/strong> bas\u00e9 sur le comportement du client<\/li>\n<li><strong>Personnalisation des e-mails et des SMS<\/strong> pilot\u00e9e par l&rsquo;IA pour maximiser la fid\u00e9lisation.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-robot fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">L&#039;IA conversationnelle et les chatbots d&#039;IA pour le commerce \u00e9lectronique<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Am\u00e9liorez le support client et augmentez vos ventes gr\u00e2ce \u00e0 des conversations bas\u00e9es sur l&rsquo;IA<\/li>\n<li><strong>Des chatbots<\/strong> aliment\u00e9s par l&rsquo;IA <strong>pour un support client 24h\/24 et 7j\/7<\/strong><\/li>\n<li><strong>Assistance FAQ<\/strong> automatis\u00e9e <strong>et d\u00e9couverte de produits<\/strong><\/li>\n<li><strong>Recommandations de chat en direct<\/strong> am\u00e9lior\u00e9es par l&rsquo;IA<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color5);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none fusion-animated\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color1);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-shopping-cart fas circle-yes\"><\/i><\/span><\/div><h5 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h5_typography-font-size:30px;--fontSize:30;line-height:1.5;padding-left:96px;\">Analyses et rapports sur le commerce \u00e9lectronique pilot\u00e9s par l&#039;IA<\/h5><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Transformez vos donn\u00e9es en informations g\u00e9n\u00e9ratrices de revenus gr\u00e2ce \u00e0 l&rsquo;IA\u00a0\u00bb.<\/li>\n<li><strong>Tableaux de bord e-commerce en temps r\u00e9el<\/strong> aliment\u00e9s par l&rsquo;IA<\/li>\n<li><strong>Analyse pr\u00e9dictive de la valeur du cycle de vie du client (CLV)<\/strong><\/li>\n<li>Des informations pilot\u00e9es par l&rsquo;IA pour <strong>affiner la strat\u00e9gie marketing<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Construisons votre strat\u00e9gie eCommerce bas\u00e9e sur l&rsquo;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color6);--link_color: var(--awb-color6);--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:30px;--awb-padding-bottom:80px;--awb-padding-left:30px;--awb-padding-bottom-medium:50px;--awb-padding-bottom-small:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top-small:0px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:4.32%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Lire les derni\u00e8res nouvelles<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:0px;width:100%;max-width:80px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color3);border-color:var(--awb-color3);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.96%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-medium-alternate fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-rollover\" data-pages=\"1\"><article id=\"blog-1-post-19386\" class=\"fusion-post-medium-alternate post-19386 post type-post status-publish format-standard has-post-thumbnail hentry category-commerce-electronique category-non-classifiee tag-ai-marketing-brain tag-ai-marketing-os tag-commerce-fr tag-commerce-electronique-fr tag-ecommerce-fr\">\n<div class=\"fusion-date-and-formats\"><div class=\"fusion-date-box updated\"><span class=\"fusion-date\">25<\/span><span class=\"fusion-month-year\">11, 2024<\/span><\/div><div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div><\/div>\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?resize=320%2C202&amp;ssl=1\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"ai marketing ecommrce\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%271024%27%20viewBox%3D%270%200%201024%201024%27%3E%3Crect%20width%3D%271024%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?resize=320%2C202&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?resize=320%2C202&amp;ssl=1 320w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?zoom=2&amp;resize=320%2C202&amp;ssl=1 640w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?resize=700%2C441&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?zoom=3&amp;resize=320%2C202&amp;ssl=1 960w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?fit=1024%2C1024&amp;ssl=1 1024w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/marktg.ai\/fr\/25\/11\/2024\/lia-au-service-des-fetes-de-fin-dannee-comment-les-entreprises-de-commerce-electronique-peuvent-gagner-gros-cette-saison\/\">L&rsquo;IA au service des f\u00eates de fin d&rsquo;ann\u00e9e : Comment les entreprises de commerce \u00e9lectronique peuvent gagner gros cette saison<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/11\/AI-marketing-eCommerce-by-marktgAI.webp?fit=1024%2C1024&ssl=1\" data-options=\"\" data-id=\"19386\" data-rel=\"iLightbox[gallery]\" data-title=\"AI marketing &amp; eCommerce by marktgAI\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/marktg.ai\/fr\/25\/11\/2024\/lia-au-service-des-fetes-de-fin-dannee-comment-les-entreprises-de-commerce-electronique-peuvent-gagner-gros-cette-saison\/\" aria-label=\"L&rsquo;IA au service des f\u00eates de fin d&rsquo;ann\u00e9e : Comment les entreprises de commerce \u00e9lectronique peuvent gagner gros cette saison\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\">L&rsquo;IA au service des f\u00eates de fin d&rsquo;ann\u00e9e : Comment les entreprises de commerce \u00e9lectronique peuvent gagner gros cette saison<\/h2><div class=\"fusion-post-content-container\"><p>Les f\u00eates de fin d'ann\u00e9e sont l\u00e0, et pour les entreprises de commerce \u00e9lectronique, cela signifie bien plus que des r\u00e9jouissances : c'est la p\u00e9riode la plus critique de l'ann\u00e9e pour la g\u00e9n\u00e9ration de revenus. Thanksgiving, Black Friday et Cyber Monday g\u00e9n\u00e8rent des volumes d'achat parmi les[...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vid\u00e9o\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color4);--link_color: var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:96px;--awb-padding-bottom:96px;--awb-background-color:var(--awb-color6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Regardez : Comment l&rsquo;IA g\u00e9n\u00e8re du chiffre d&rsquo;affaires et de la personnalisation <span style=\"color: var(--awb-color1);\">dans le commerce \u00e9lectronique<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><p><strong>Principaux enseignements<\/strong><\/p>\n<\/div><ul style=\"--awb-item-padding-top:2px;--awb-iconcolor:var(--awb-color4);--awb-textcolor:var(--awb-color1);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-7 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">La personnalisation aliment\u00e9e par l&rsquo;IA stimule les taux de conversion et le retour sur investissement.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">L&rsquo;IA dans la <strong>publicit\u00e9 optimise les strat\u00e9gies de ciblage et d&rsquo;ench\u00e8res<\/strong> <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Applications concr\u00e8tes<\/strong> de l&rsquo;IA dans le commerce \u00e9lectronique <\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p><strong>Questions de l&rsquo;enqu\u00eate :  <\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"fkXMP9Wznsk\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/www.youtube.com\/watch?v=fkXMP9Wznsk\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">S&rsquo;abonner pour recevoir plus d&rsquo;informations sur l&rsquo;intelligence artificielle dans le commerce \u00e9lectronique<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 100px );margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column\" style=\"--awb-padding-top-small:60px;--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-margin-bottom-small:40px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.spotify\" href=\"#\"><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2AnZEcRYtH70ghLHZtB5Tl?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"512\" height=\"512\" title=\"clipart1711928\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?fit=512%2C512&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png\" alt class=\"lazyload img-responsive wp-image-18983\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27512%27%20height%3D%27512%27%20viewBox%3D%270%200%20512%20512%27%3E%3Crect%20width%3D%27512%27%20height%3D%27512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=66%2C66&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=416%2C416&amp;ssl=1 416w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/10\/clipart1711928.png?w=512&amp;ssl=1 512w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 512px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-no-small-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">\u00c9coutez : Comment l&rsquo;IA r\u00e9volutionne l&rsquo;engagement des clients dans le commerce \u00e9lectronique<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-16 fusion-no-small-visibility fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:30;line-height:1.4;\"><b>Points forts du podcast<\/b><\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;\"><ul>\n<li><strong>Personnalisation et automatisation pilot\u00e9es par l&rsquo;IA<\/strong> dans le commerce \u00e9lectronique<\/li>\n<li><strong>Analyse pr\u00e9dictive et ciblage publicitaire pilot\u00e9 par l&rsquo;IA<\/strong><\/li>\n<li><strong>Strat\u00e9gies pour augmenter la r\u00e9tention et la valeur ajout\u00e9e gr\u00e2ce \u00e0 l&rsquo;IA<\/strong><\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/open.spotify.com\/episode\/2AnZEcRYtH70ghLHZtB5Tl\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivez notre podcast sur le marketing de l&rsquo;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 100px );margin-left: calc(-100px \/ 2 );margin-right: calc(-100px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"1200\" title=\"AI in Marketing by mAI (1)\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?fit=400%2C1200&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg\" alt class=\"lazyload img-responsive wp-image-18670\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%271200%27%20viewBox%3D%270%200%20400%201200%27%3E%3Crect%20width%3D%27400%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=100%2C300&amp;ssl=1 100w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=200%2C600&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?resize=341%2C1024&amp;ssl=1 341w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/09\/AI-in-Marketing-by-mAI-1-2.jpg?w=400&amp;ssl=1 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column\" style=\"--awb-padding-top-small:60px;--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:50px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:50px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:50px;--awb-spacing-left-medium:50px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:50px;--awb-spacing-left-small:50px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:65;line-height:1.0;\">L&rsquo;IA dans le marketing : Principaux avantages et applications<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color6);\"><p>Principaux enseignements<\/p>\n<\/div><ul style=\"--awb-margin-top:0px;--awb-item-padding-top:2px;--awb-iconcolor:var(--awb-color5);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-8 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"> Personnalisation accrue.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Am\u00e9lioration de l&rsquo;efficacit\u00e9.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Prise de d\u00e9cision fond\u00e9e sur des donn\u00e9es. <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Analyse pr\u00e9dictive.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-investment-tick\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Optimisation des d\u00e9penses publicitaires.<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/download\/19236\/?tmstv=1730720186\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9chargez l&rsquo;infographie compl\u00e8te<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:8%;--awb-padding-top-medium:8%;--awb-padding-bottom-medium:8%;--awb-padding-top-small:8%;--awb-padding-bottom-small:40px;--awb-background-color:#eef2f5;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-mid-of-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:24px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Guide complet : L&rsquo;IA dans le marketing<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Plongez au c\u0153ur de l&rsquo;IA marketing gr\u00e2ce \u00e0 notre eBook d\u00e9taill\u00e9. D\u00e9couvrez les principes fondamentaux, les applications cl\u00e9s et les tendances futures de l&rsquo;IA dans le secteur du marketing. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/download\/19241\/?tmstv=1730720328\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9chargez le livre \u00e9lectronique gratuit <\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" title=\"Ebooks\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/08\/Ebooks.gif\" alt class=\"lazyload img-responsive wp-image-18494\"\/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-color:var(--awb-color5);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-mid-of-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">L&rsquo;IA dans le marketing du commerce \u00e9lectronique : Les r\u00e9ponses \u00e0 vos questions<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-medium:32px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-right:16px;--awb-margin-bottom:0px;\"><p>Vous trouverez ici les r\u00e9ponses aux questions les plus courantes concernant nos services de marketing pilot\u00e9 par l&rsquo;IA. Si votre question n&rsquo;y figure pas, veuillez nous contacter pour obtenir de l&rsquo;aide.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-animated fusion-has-button-gradient\" style=\"--awb-margin-top:32px;--awb-padding-top:20px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:18px;--button_typography-letter-spacing:0em;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"top-mid-of-view\" target=\"_self\" data-hover=\"icon_slide\" href=\"#Unlock-AI-Powered-Growth\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Parlez \u00e0 un expert en marketing de l&rsquo;IA<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:20px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color1);--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-background-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-divider-color:var(--awb-color5);--awb-divider-hover-color:var(--awb-color5);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color6);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:22px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-19386-1\"><div class=\"fusion-panel panel-default panel-260c10a6005cac656 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_260c10a6005cac656\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"260c10a6005cac656\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19386-1\" data-target=\"#260c10a6005cac656\" href=\"#260c10a6005cac656\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment l&#039;IA am\u00e9liore-t-elle la personnalisation du commerce \u00e9lectronique ?  <\/span><\/a><\/h3><\/div><div id=\"260c10a6005cac656\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_260c10a6005cac656\"><div class=\"panel-body toggle-content fusion-clearfix\">L&rsquo;IA pr\u00e9dit le comportement des acheteurs et recommande des produits. <\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9ab1112ff328c9c7a fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_9ab1112ff328c9c7a\"><a aria-expanded=\"false\" aria-controls=\"9ab1112ff328c9c7a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19386-1\" data-target=\"#9ab1112ff328c9c7a\" href=\"#9ab1112ff328c9c7a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">L&#039;IA peut-elle r\u00e9duire les taux de paniers abandonn\u00e9s ?  <\/span><\/a><\/h3><\/div><div id=\"9ab1112ff328c9c7a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9ab1112ff328c9c7a\"><div class=\"panel-body toggle-content fusion-clearfix\">Oui, l&rsquo;IA automatise les courriels et les offres de r\u00e9cup\u00e9ration de panier personnalis\u00e9s. <\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d499710767f17825d fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_d499710767f17825d\"><a aria-expanded=\"false\" aria-controls=\"d499710767f17825d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19386-1\" data-target=\"#d499710767f17825d\" href=\"#d499710767f17825d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment l&#039;IA peut-elle aider les annonces payantes ?  <\/span><\/a><\/h3><\/div><div id=\"d499710767f17825d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d499710767f17825d\"><div class=\"panel-body toggle-content fusion-clearfix\">L&rsquo;IA optimise le ciblage, les ench\u00e8res et le suivi des performances. <\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-3\" data-id=\"3\" style=\"--awb-margin-bottom:15px;--awb-max-width:70%;--awb-width:100%;\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/Animation-1721296096158.json\" data-loop=\"1\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"none\" data-start_point=\"0\" data-end_point=\"100\"><lottie-player loop=\"1\" speed=\"1\"><\/lottie-player><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stimulez les conversions, la personnalisation et la fid\u00e9lisation gr\u00e2ce \u00e0 l&rsquo;IA<\/p>\n","protected":false},"author":3,"featured_media":22275,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","content-type":"","wpai_generated_summary":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":"","_aioseop_title":"","_aioseop_description":""},"portfolio_category":[397],"portfolio_skills":[332,333],"portfolio_tags":[],"class_list":["post-19867","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-lindustrie","portfolio_skills-css-html-fr","portfolio_skills-javascript-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing pilot\u00e9 par l&#039;IA pour le commerce \u00e9lectronique - marktgAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing pilot\u00e9 par l&#039;IA pour le commerce \u00e9lectronique - marktgAI\" \/>\n<meta property=\"og:description\" content=\"Stimulez les conversions, la personnalisation et la fid\u00e9lisation gr\u00e2ce \u00e0 l&#039;IA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/\" \/>\n<meta property=\"og:site_name\" content=\"marktgAI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marktgai\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T13:21:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/03\/AI-marketing-eCommerce-by-marktgAI.jpeg?fit=512%2C512&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@marktgai\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"67 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/\",\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/\",\"name\":\"Marketing pilot\u00e9 par l'IA pour le commerce \u00e9lectronique - marktgAI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ai-driven-marketing-for-ecommerce-by-marktgai.jpg?fit=1600%2C1067&ssl=1\",\"datePublished\":\"2025-03-16T12:14:07+00:00\",\"dateModified\":\"2025-04-04T13:21:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ai-driven-marketing-for-ecommerce-by-marktgai.jpg?fit=1600%2C1067&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ai-driven-marketing-for-ecommerce-by-marktgai.jpg?fit=1600%2C1067&ssl=1\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/marketing-pilote-par-lia-pour-le-commerce-electronique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/information-technology-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing pilot\u00e9 par l&#8217;IA pour le commerce \u00e9lectronique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/\",\"name\":\"marktgAI\",\"description\":\"Human-led intelligence. AI-powered precision.\",\"publisher\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#organization\",\"name\":\"marktgAI\",\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\",\"width\":1536,\"height\":480,\"caption\":\"marktgAI\"},\"image\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/marktgai\",\"https:\\\/\\\/x.com\\\/marktgai\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/marktgai\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing pilot\u00e9 par l'IA pour le commerce \u00e9lectronique - marktgAI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing pilot\u00e9 par l'IA pour le commerce \u00e9lectronique - marktgAI","og_description":"Stimulez les conversions, la personnalisation et la fid\u00e9lisation gr\u00e2ce \u00e0 l'IA","og_url":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/","og_site_name":"marktgAI","article_publisher":"https:\/\/www.facebook.com\/marktgai","article_modified_time":"2025-04-04T13:21:16+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/03\/AI-marketing-eCommerce-by-marktgAI.jpeg?fit=512%2C512&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@marktgai","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"67 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/","url":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/","name":"Marketing pilot\u00e9 par l'IA pour le commerce \u00e9lectronique - marktgAI","isPartOf":{"@id":"https:\/\/marktg.ai\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/#primaryimage"},"image":{"@id":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/09\/ai-driven-marketing-for-ecommerce-by-marktgai.jpg?fit=1600%2C1067&ssl=1","datePublished":"2025-03-16T12:14:07+00:00","dateModified":"2025-04-04T13:21:16+00:00","breadcrumb":{"@id":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/#primaryimage","url":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/09\/ai-driven-marketing-for-ecommerce-by-marktgai.jpg?fit=1600%2C1067&ssl=1","contentUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/09\/ai-driven-marketing-for-ecommerce-by-marktgai.jpg?fit=1600%2C1067&ssl=1","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-commerce-electronique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marktg.ai\/fr\/information-technology-home\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/marktg.ai\/fr\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Marketing pilot\u00e9 par l&#8217;IA pour le commerce \u00e9lectronique"}]},{"@type":"WebSite","@id":"https:\/\/marktg.ai\/fr\/#website","url":"https:\/\/marktg.ai\/fr\/","name":"marktgAI","description":"Human-led intelligence. AI-powered precision.","publisher":{"@id":"https:\/\/marktg.ai\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marktg.ai\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/marktg.ai\/fr\/#organization","name":"marktgAI","url":"https:\/\/marktg.ai\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/marktg.ai\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1","contentUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1","width":1536,"height":480,"caption":"marktgAI"},"image":{"@id":"https:\/\/marktg.ai\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marktgai","https:\/\/x.com\/marktgai","https:\/\/www.linkedin.com\/company\/marktgai\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/avada_portfolio\/19867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/comments?post=19867"}],"version-history":[{"count":2,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/avada_portfolio\/19867\/revisions"}],"predecessor-version":[{"id":19869,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/avada_portfolio\/19867\/revisions\/19869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/media\/22275"}],"wp:attachment":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/media?parent=19867"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/portfolio_category?post=19867"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/portfolio_skills?post=19867"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/portfolio_tags?post=19867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}